Customer Journey: Walking a mile in your customers’ shoes
Last week I discussed the idea of how the most minuscule details can add up to a customer’s overall impression of you and your company, either positively or negatively affecting your brand. This week...
View ArticleBrand is so much more than just your logo
When we talk about branding, the first thing that comes to mind is often our logo or our website. However, branding is so much more than just those visual elements. In fact, much of branding happens...
View ArticleVisioning: Start as you aim to go on
One of the best pieces of advice I ever received came from my mother. Whenever I was starting out on a journey or trying to tackle some big undertaking, she’d remind me to “start as you aim to go on”....
View ArticleSystems: getting out of the weeds
In dealing with the day to day stresses of your business, it’s normal to feel like you should just hunker down and start attacking your to-do list with laser beam precision. In fact, that is often what...
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Website Launch
We just launched our newly redesigned website yesterday and we are so excited to share our new baby with the world. We have long been fans of WordPress and Studiopress – so when Copyblogger launched...
View ArticlePartnership with Co-Guard
We are happy to announce our recently formed partnership with Co-Guard, GmbH – a Human Factors, Safety Management Systems and Organisational Development training and consulting firm based in Reinach,...
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